About Us

Hello, and thanks for stopping by!

Our mission at Jewelry Informer is to demystify the fascinating – but often confusing! – world of jewelry through our comprehensive guides on precious metals, gemstones, and diamonds.

We believe in empowering consumers and in the value of informed decision-making. There’s a lot of misinformation about jewelry floating around, which is why every article we publish is meticulously researched and backed up by reputable sources.

A diamond takes billions of years to form deep within the Earth’s mantle. Gold is literal stardust, forged in the unfathomable heat and pressure of exceptionally powerful supernovae (or maybe from colliding neutron stars – the jury’s still out).

Point is, good things take time and energy to create. That’s why we go the extra mile to make every jewelry guide on our website the best it can be.

We hope you get value from what you find here. Thanks again for visiting us, and if you have any questions, feel free to drop us a line.