Diamonds

The most popular and well-known diamond shapes are the round brilliant, princess, oval, cushion, emerald, Asscher, marquise, radiant, pear, heart, baguette, and trillion cut diamond. Learn about their appearance, characteristics, pros, cons, and more.

Of the 4Cs of diamonds – cut, color, clarity, and carat weight – the most important is cut. Learn what diamond cut is, how diamond cut grades are scored, and what you need to know to pick a knockout rock with superior brilliance, fire, and sparkle.

Diamond color is one of the most important aspects that affects a diamond’s beauty and value. This guide will take you through everything you need to know to confidently select the best diamond color grade for your needs and budget.

Diamonds with perfect clarity grades are extremely rare and shockingly expensive. Learn how to confidently pick a beautiful diamond that looks flawless to the naked eye – for a fraction of the price of one with a perfect clarity grade.

Diamond carat weight is not the same as diamond size. Though there’s definitely a correlation between weight and size, the size of a 1 carat diamond, for example, can vary significantly depending on its shape and cut.

While diamonds are traditionally white (colorless), they can also be found in a wide spectrum of striking colors including blue, yellow, pink, green, red, and black. These extraordinarily rare gems are known as fancy colored diamonds.

The “4Cs” of diamonds are cut, color, clarity, and carat weight. This guide explains what the 4Cs are, why some are more important than others, and how each one affects a diamond’s appearance, quality, value, and price.